CREATIVE DIRECTION

What is your motivation? What make you unique? Why should someone buy into your brand as opposed to someone else’s? Talent is only one part of the equation.

From the construction of an artist’s sound to image branding, media training to contracts, photo shoots and more, it takes development and action steps to bring a project to fruition.  This process is necessary to take an artist from open mics to arenas, a clothing line from drawings to fashion week, and a brand from idea to reality.

VIDEOGRAPHY

Whether you’re an artist or a brick-and-mortar business, video has become the #1 way to showcase your brand. From vlogs to commercials, event trailers to highlight reels, a well-produced video can elevate your goals exponentially.

I am your one-stop video shop, from the planning stages to shooting and editing the video, as well as choosing the right music to avoid a potential takedown. I also have mastered shooting green screen videos, so the sky’s the limit with what we can accomplish.

SONGWRITING

It all starts with the song. If you were to strip away all the production and just sit down with just a piano and a vocalist, would the song still evoke emotion?

My goal is to tell stories (fictional and biographical) that provoke thought. Every song, regardless of how deep it is, must say something. It is these types of songs that stand the test of time.

MUSIC PRODUCTION

There’s more to a music project than just the recording. There’s sound development, song selection and sequencing, studio and musician fees, charts, engineers, contracts, budgets, rollout strategies, marketing, public relations, photo shoots, graphic design, etc.

Whether it’s one song or an entire album, I can assist you in cultivating your project from inception to completion and beyond.

PHOTOGRAPHY

There’s more to a photo than just aiming and pressing the shutter button: lighting, aperture, framing, exposure time, f-stop are just some of the factors. “Megapixels” don’t matter as much as lenses and framing. It’s not what you have, but how you use it.

I have over 10 years of photography experience: from pinhole to film to digital, headshots and candids, still life and architecture, and much more.

BRANDING

To survive in today’s marketplace, you must have a strong brand. This not only includes the visuals that you present to the world, but how easily accessible you are to consumers.

Is your website easy to navigate & easily accessible on mobile devices? Can you be reached on Facebook or Twitter? Does your visual presence describe who you are as a brand?

Let’s join forces in constructing your brand identity, from logo development to marketing strategies and more.

MUSIC SUPERVISION

The relationship of music to film is like the cherry finish on a classic wood table. In good hands, the finish accentuates the beauty of what’s already there. In not-so-good hands, the diminished piece won’t be seen in its full potential.

This task requires the ability to find and select music that perfectly complements the visuals, combined with the licensing knowledge and skill to secure the rights from the copyright owners.

MUSIC PUBLISHING 101

Copyright law is ever-changing, revenue streams are fluctuating, and misinformation could mean the difference between luxury and poverty. MusicPub101.com was created due to the lack of easy-to-understand information available.

Through master classes, panel speaking and/or one-on-one consults, let me break it down to its simplest form.